MEGCOMM Films is an Award-Winning corporate video, non-profit and television commercial production company serving the entire northeast. We specialize in telling stories that help companies grow their brand, raise capital and inform and educate their workforce and customers. Video production since 1985.
Everlasting Capital is a national business finance solutions provider, redefining lending and financing by consistently providing outstanding customer experiences and innovative, world-class services with creative financing options. Last summer the firm called upon MEGCOMM Films to tell the story of a victory Everlasting Capital had with a client in Nanticoke PA. The company, Eclipse Fleet Service LLC, worked with Everlasting Capital and company president Joshua Feinberg to acquire capital to grow their company.
Eclipse Fleet Service LLC provides commercial collision fleet repair and sales and service of new beverage bodies. The company also builds and installs new bodies and trailers for the beverage industry. One of their projects was a Super Bowl celebration wrap for a beverage distributor in Philadelphia.
Eclipse President and CEO Joel Farnick tells the story of how he worked together with Everlasting Capital to help his company prosper:
MEGCOMM Films is an Award-Winning corporate video, non-profit and television commercial production company serving the entire northeast. We specialize in telling stories that help companies grow their brand, raise capital and inform and educate their workforce. Our focus is on tasteful visual and emotional impact that delivers conviction.
CHALLENGE US! 570-510-9092 mgorga@megcomm.com
“…but I called him Papi.”
Nikki Williams’s “Papi” (Arlington McCloe) was diagnosed with non-Hodgkins Lymphoma in March of 2016. As the disease progressed it became necessary to turn to hospice for care of the grandfather she loved. Because of past positive experiences with Allied Rehab and on the recommendation of friends and family, Allied Hospice was chosen to provide compassionate quality care in this very difficult time.
Nikki and her family suffered a great loss when her Grandfather passed away, but she remarked how the Hospice Team from Allied made it possible for them to spend his last weeks, days, hours and moments free from the stress of care, and able to share those difficult moments to the fullest.
According to Allied, “Allied Hospice is a model of palliative care for patients diagnosed with a life-limiting illness. Palliative care ensures the patient’s comfort by controlling pain and other troubling symptoms. Working closely with the family physician, hospice coordinates the involvement of nurses, personal care aides, counselors and respite care personnel, as needed. These professionals work as a team to optimize the patient’s quality of life and to ease the burden on family members. Our goal is to provide compassionate care for patients with end-stage illnesses such as cancer, cardiac disease, Alzheimer’s, vascular disease, chronic obstructive pulmonary disease (COPD), A.L.S., or chronic renal failure. The hospice team includes a Medical Director (a physician), Registered Nurse/Case Manager, Medical Social Worker, Certified Nurses’ Aides, Spiritual and Bereavement Counselors, and specially-trained volunteers. Other professionals are available to meet specific needs, including physical, occupational, speech and respiratory therapists; dietitians and pharmacists.”
Our Interview for Nikki
To tell Nikki’s story Allied turned to the MLB Advertising/MEGCOMM Video Production team to produce a 30 second television commercial and a 3 minute web video. The MLB/MEGCOMM team has produced many commercials and videos for Allied over the past 6 years. “The opportunity to tell Nikki’s story was a great honor”, said MEGCOMM’s Mike Gorga. Producer John Bartorillo conducted a pre-interview, along with director/cinematographer Mike Gorga, at Nikki’s Wilkes-Barre apartment. The team then reconvened with the camera and sound and lighting package and gaffer/grip Tom Mooney weeks later to shoot the interview.
Post-production took place at MEGCOMM’s Wilkes-Barre based studio with Bartorillo and Gorga collaborating on the interview edit. Nikki supplied some photographs with which to enhance the interview story experience.
Both video and TV spot are available on Allied’s website. The professional commercial will air in the greater Scranton/Wilkes-Barre market this spring.
At MEGCOMM we specialize in producing high-performing, professional videos that deliver a high Return on Investment in sales/advertising & marketing, training & orientation and speaker support.
We would enjoy discussing how effective storytelling via video can benefit your organization. We can carry the ball from marketing needs analysis to video script to commercial production including motion graphics and editing with delivery in any format or on any platform that is most effective for you.
Let’s have a chat or meet for coffee and discuss how our effective professional video service can work for you. Visit our contact us page, call my cell at 570-510-9092 or email mgorga@megcomm.com for a FREE consultation.
Relevance and Broad Appeal are Key
The effective utilization of local/regional celebrities can be very powerful in advertising. Personalities viewers know, like and respect can and do influence consumer purchases and decisions in general. The basic concept is that if a product or service is good enough for the well respected personality, then it must be good enough for them. Most know kids bought Nike sneakers because they wanted to “Be Like Mike” (Michael Jordan). Likewise the elderly are likely to trust health-related products represented by the gruff curmudgeon Wilford Brimley. Trusting the association of celebrities we like became part of the culture a long time ago. It continues today on both national and local/regional stages.
Using a celebrity in your video marketing content, which includes television commercials, web videos, social media platforms, trade show videos and many other applications can…
Influence Customer Purchases
Position Your Brand
Build Awareness for Your Brand
Attract New Customers
Shore-Up a Stagnant Brand
In the featured TV commercial collaboration with Thomas Communications of Clarks Summit, Jim Thomas selected the tremendously identifiable and very popular former WNEP-TV16 news anchor Marisa Burke as spokesperson for law firm Lenahan & Dempsey. A fixture on WNEP for three decades, Marisa is almost universally known throughout WNEP’s coverage area, which extends well north and south of the Scranton/Wilkes-Barre area and as far west as State College in Center County. Ms. Burke’s celebrity is powerful, especially in the region with the second oldest population in the nation. A demographic that invited her into their homes nightly at 6 & 11pm for over 30 years. WNEP has long been Northeastern Pennsylvania’s most watched newscast among all demographics.
The commercials were shot and edited in MEGCOMM’s Wilkes-Barre studio. MEGCOMM’s owner, Mike Gorga, was director of photography and editor. Mr. Thomas was director and Tom Mooney was sound recordist and grip on the shoot. The commercials have aired on NEPA regional network stations including WNEP-16, WYOU-22, WBRE-28, FOX-56 and on cable via COMCAST.
Video is the most powerful marketing, advertising and training tool ever deployed. It’s undeniable.
If you’re an owner or manager struggling internally with whether video will deliver a return on the production investment, it’s undeniable. If you’re a staffer in marketing, HR or training departments trying to justify and convince management it’s worth the investment, just forward this post to them.
Let’s look at the measurables:
Fact #1: Video consumption has risen 100%, year after year.
Fact #2: Proven to boost conversions by as much as 22%.
Fact #3: It makes people 64% more likely to buy.
Fact #4: Boosted inquiries in major industries by as much as 400%.
Fact #5: Use and desired by 87% of online marketers.
Fact #6: Proven to increase purchase intent by 97%.
Fact #7: Proven to increase brand awareness by 139%.
Fact #8: Makes up 39% of all online ad spending.
At MEGCOMM we specialize in producing high-performing videos that deliver an ROI in sales/advertising & marketing, training & orientation and speaker support.
We’d enjoy discussing how effective storytelling via video can benefit your organization. We can carry the ball from needs analysis to script to production, motion graphics and editing and delivery in any formats or on any platforms that are most effective for you.
Lets have a chat or meet for coffee and discuss how effective professional video can work for you. Call my cell at 570-510-9092 or email mgorga@megcomm.com for a FREE consultation. In the mean time, check out our website MEGCOMM FILMS.
Highlights for Children works with MEGCOMM FILMS to produce State-of-the-Kid 2016, Election Edition Video Production
For the second year in a row MEGCOMM FILMS of Wilkes-Barre, Pennsylvania collaborated with Highlights for Children of Honesdale, Pennsylvania and Columbus, Ohio to produce the annual “State of the Kid” video production for 2016. State-of-the-Kid is an annual national survey of children ages six to twelve that is conducted to give kids a national stage on which to share their feelings on things important to them. The survey is in its 8th year with 2016 focusing on the presidential election and the uniqueness of the candidates, one being a woman and the other an unconventional non-politician.
Results of the national survey are available online. The video production offers a component that is engaging, informative and entertaining.
Local School Principal Survives Stroke
MEGCOMM Collaborates with MLB Advertising to Tell His Story in a TV Commercial & Web Video
John Woloski ALLIED SPOTLIGHT from MEGCOMM FILMS on Vimeo.
MEGCOMM Films collaborated with MLB Advertising of Wilkes-Barre to produce a 30 second television commercial and 3 minute web video for Allied Integrated Services, a rehabilitation system located in Scranton with additional locations around Northeastern Pennsylvania. John was at work serving as principal of Solomon Plains Memorial Junior High School when he was struck down by a stroke. He was taken to Hershey Medical center for evaluation and referred to Allied Integrated Services to begin the long recovery process.
Through the support of his family and extensive therapy at Allied Services, John has made significant strides to Get Back to the Life He Loves.
The interview was shot on-location at the Woloski home with rehabilitation sessions shot at Allied Services/John Heinz in Wilkes-Barre. The interview was conducted by MLB’s John Bartorillo, director of photography was MEGCOMM’s Mike Gorga and Tom Mooney was sound recordist and gaffer. The productions were edited in MEGCOMM’s HD editing suite in the Wilkes-Barre based studio.
MEGCOMM provides a range of video services throughout the Northeastern United States and has crews on-call across the nation for our clients.
CONTACT US FOR A FREE CONSULTATION
Highlights for Children’s 2015 State-of-the-Kid
MEGCOMM Films of NEPA was recently commissioned by the Highlights for Children publisher to produce a 2015 video that ‘gives kids a national platform to share thoughts on their experiences growing up today.’
In the video, State-of-the-Kid, kids answer questions that focus on discipline, indulgence, and competition. These questions include:
- How are you disciplined?
- Do you receive an allowance?
- Should only the winning team get a trophy or should both teams get a trophy in a sporting event?
Their answers were thoughtful and honest, and often very funny.
MEGCOMM founder, Mike Gorga, conducted the interviews during a 2 camera shoot at the Lackawanna County Children’s Library in Scranton, PA. An additional child was filmed later on green screen in MEGCOMM’s Wilkes-Barre-based studio, and a background of a library environment was digitally incorporated. The project crew included MEGCOMM veteran Tom Mooney and another crew member, Owen Veneros.
CONTACT US FOR A FREE CONSULTATION
MEGCOMM Films is an Award-Winning corporate video, non-profit and television commercial production company serving the entire northeast. We specialize in telling stories that help companies grow their brand, raise capital and inform and educate their workforce and customers. Video production since 1985.
United Way of Wyoming Valley 2015 Kickoff Campaign Video
For the second consecutive year United Way of Wyoming Valley and MLB Advertising chose MEGCOMM Films to produce the non-profit’s annual campaign. The 2015 kickoff video features three individuals empowered by United Way supported services who used the opportunity to improve their lives.
The video was shot at Guard Insurance, Catholic Youth Center, the Jewish Community Center camp near Harvey’s Lake as well as at locations in Wilkes-Barre, Kingston and Edwardsville. MLB’s A.J. Zambetti was producer/director, Mike Gorga was director of photography and camera operator and Tom Mooney was sound recordist.
The video was edited at MEGCOMM in Wilkes-Barre, in HD editing suite A.
United Way of Wyoming Valley used the video as a feature of their 2015 Kickoff event and will continue using it as an opener for continuing campaign events and on the website.
Please contribute to the United Way of Wyoming Valley.
CONTACT US FOR A FREE CONSULTATION
MEGCOMM Films is an Award-Winning corporate video, non-profit and television commercial production company serving the entire northeast. We specialize in telling stories that help companies grow their brand, raise capital and inform and educate their workforce and customers. Video production since 1985.
Getting You Back to the Life You Love
MEGCOMM Films partners with MLB Advertising to execute the Summer 2015 “Getting You Back to the Life You Love” TV campaign a series of 6 fifteen second spots that released in late June. The series focused on our mutual client, Allied Services, to encourage people to get healthy and back into the life they love to live! Allied’s Outpatient Rehab Centers enable people to (more…)
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