One of the best cases I can make for MEGCOMM that sets our studio apart from the rest is accurate identification of a client’s true need. For example, and this is a pretty silly example but perhaps it’s just simple enough for all to understand regardless of age, social or corporate or educational status, we know that a person who goes into a hardware store to purchase a drill doesn’t need a drill. They need a hole. The drill is merely the tool that delivers when used properly.